Is this order or prize text from Woolworths a scam?
Scammers impersonate trusted retailers like Woolworths with fake order-problem, prize and gift-card messages. A text, email or message that looks like it's from Woolworths can be genuine — but it can just as easily be a scam built to look identical. The good news: a few quick checks almost always tell a real Woolworths message from a fake.
Genuine Woolworths links only ever go to woolworths.com.au, everydayrewards.com.au. Below is exactly what a real Woolworths message looks like, the scams currently circulating in its name, the red flags that give a fake away, and a real example to compare against. Got a message in front of you? Check it now for an instant verdict.
What a real Woolworths message looks like
Genuine messages from Woolworths only ever link to woolworths.com.au, everydayrewards.com.au.
- Woolworths and Everyday Rewards communications are sent only from woolworths.com.au or everydayrewards.com.au addresses when using email.
- Everyday Rewards balance and expiry updates appear inside the Woolworths app or after you log in at woolworths.com.au — never as a surprise SMS link.
- Woolworths never asks members to click a link to claim points or confirm account details.
- Promotional emails about gift cards or competitions come only after an in-store purchase or through the official app inbox.
- Any SMS from Woolworths will show the sender as a short code or the store name, never a random mobile number.
Crucially, Woolworths will never tell you that you've won a prize you didn't enter, or ask for card details to 'release' an order, over SMS.
Common Woolworths scams
- SMS claiming your Everyday Rewards points are about to expire and directing you to click an insecure link to redeem them.
- Email or text announcing you have won a Woolworths gift card and asking you to enter card details on a fake login page.
- Messages pretending to be from Woolies about a delivery or click-and-collect order that contains a link to track or pay a fee.
Red flags to watch for
- Any link in an Everyday Rewards message that does not start with woolworths.com.au or everydayrewards.com.au.
- Urgent language about points disappearing today or a gift card expiring in 24 hours.
- Requests to enter your Everyday Rewards card number or password on a web page reached via the message.
- Sender address that uses woolworths-secure-login.com, everydayrewards-update.net or similar lookalike domains.
Scam text examples
Here's a real example of a scam message impersonating Woolworths, with the tell-tale red flags highlighted. Compare it against anything you've received.
Woolworths: Your 2,450 Everyday Rewards points expire tonight. Secure them now at woolworths-rewards-claim.com before they reset.
What gives it away:
- Any link in an Everyday Rewards message that does not start with woolworths.com.au or everydayrewards.com.au.
- Urgent language about points disappearing today or a gift card expiring in 24 hours.
- Requests to enter your Everyday Rewards card number or password on a web page reached via the message.
- Sender address that uses woolworths-secure-login.com, everydayrewards-update.net or similar lookalike domains.
Not sure about your message?
Paste the suspicious Woolworths text or email and get an instant scam verdict, free.
How to verify a message from Woolworths
- Log in to your account at woolworths.com.au or through the official Woolworths app to check Everyday Rewards balance and expiry.
- Type woolworths.com.au yourself to contact support or manage gift-card balances.
Where to report a scam impersonating Woolworths
Received — or fell for — a message impersonating Woolworths? Report it. It helps authorities and carriers shut the campaign down for everyone who gets the next one.
- Scamwatch — Report the scam to the ACCC's national scam service.
- ReportCyber — Report cybercrime and financial loss to the police.
- ACMA — Report scam texts and spam SMS or calls.
- Forward to 7226 (SPAM) — Forward the scam SMS to short code 7226 so your carrier can block the source.
- IDCARE — Free identity and cyber support if your details were taken.
Frequently asked questions
I got a text from Woolworths about Everyday Rewards points expiring — is it a scam?
If the message contains a link, treat it as a scam. Check your real balance only by logging into the Woolworths app or at woolworths.com.au.
How do I know if a Woolworths email about a gift card win is real?
Genuine Woolworths gift-card promotions never ask you to click a link to claim. Log into woolworths.com.au or the app to verify any prize.
Woolies SMS with a link to update my details — safe to click?
No. Woolworths will never send a link asking you to update personal or card details. Visit woolworths.com.au manually instead.
Where can I report a fake Woolworths message?
Forward the message to Scamwatch at scamwatch.gov.au or ReportCyber at cyber.gov.au so authorities can track the campaign.
Related scam types
Scams impersonating Woolworths usually fit one of these patterns. Learn how each works:
Related brands
Other retail names scammers impersonate — check a message from one:
This guide is general information, not legal or financial advice — always verify with Woolworths through an official channel.