Is this order or prize text from Aldi a scam?
No. Aldi is a legitimate supermarket chain with stores across Australia. The risk runs the other way: scammers trade on Aldi's name through fake gift-card giveaways on Facebook, bogus 'loyalty survey' emails and phoney delivery-problem messages, even though Aldi does not run a loyalty program at all. The good news: a few quick checks almost always tell a real Aldi message from a fake.
Genuine Aldi links lead to aldi.com.au — but a link can be made to look real, so don't go by the link alone. Below is exactly what a real Aldi message looks like, the scams currently circulating in its name, the red flags that give a fake away, and a real example to compare against. Got a message in front of you? Check it now for an instant verdict.
What a real Aldi message looks like
Genuine messages from Aldi link to aldi.com.au. Treat a link to any other address as a warning sign.
- Aldi Australia only sends marketing emails from addresses ending in @aldi.com.au
- Genuine Aldi communications never ask you to click a link to claim a prize or complete a loyalty survey
- Aldi does not operate any SMS-based rewards or loyalty program
- Official Aldi Australia emails contain no urgent language about account issues or expiring gift cards
- Aldi never sends SMS messages from short codes or random Australian mobile numbers
What Aldi will never do
- Run an SMS-based rewards or loyalty program (Aldi does not operate one, so any 'Aldi rewards' message is fake by definition)
- Ask you to click a link to claim a prize or complete a loyalty survey
- Send SMS from short codes or random Australian mobile numbers
- Ask for banking or card details to release a gift card or voucher (no legitimate retailer charges you to receive a prize)
- Email you from any address that does not end in @aldi.com.au
Common Aldi scams
- Facebook posts advertising a fake Aldi gift-card giveaway that direct users to an external survey
- Emails claiming to be an 'Aldi loyalty survey' that ask recipients to enter personal details or card numbers
- Messages warning that an Aldi online order has a delivery problem and require a login on a lookalike site
Red flags to watch for
- Any SMS or email mentioning an 'Aldi rewards' or loyalty program is fake, as Aldi does not run one
- Messages that ask you to click a link to claim a free Aldi gift card or voucher
- Requests to enter banking or personal details after clicking a link in an Aldi-branded message
- Use of urgent language such as 'claim before it expires' or 'your order will be cancelled'
- Links that lead to domains other than aldi.com.au
Aldi scam examples
These composed examples show how scams impersonating Aldi typically read, with the tells that give each one away. Compare them against anything you've received.
A Facebook post with Aldi branding announces: 'We're celebrating with our shoppers! Share this post and complete a short survey at aldi-anniversary-giveaway[.]example to receive your $100 gift card. Today only!'
What gives it away:
- Real Aldi promotions live only on aldi.com.au and never require an external survey link
- You are 'winning' a prize from a competition you never entered, the classic giveaway bait
- The 'today only' countdown exists to make you enter details before you stop and check
Subject: Your Aldi loyalty reward is waiting. Dear Shopper, thank you for being a valued Aldi Rewards member. Confirm your details at aldi-rewards-portal[.]example to receive your voucher before midnight.
What gives it away:
- Aldi does not operate any loyalty program, so an 'Aldi Rewards' membership cannot exist
- Generic 'Dear Shopper' greeting and a lookalike domain instead of aldi.com.au
- A voucher that 'expires at midnight' is manufactured urgency; genuine Aldi emails never pressure you like this
Aldi: Your online order could not be delivered. Update your address now at aldi-delivery-fix[.]example or your order will be cancelled.
What gives it away:
- Aldi never sends SMS from short codes or random mobile numbers, so the message fails before you even read it
- The link points to a lookalike domain, not aldi.com.au
- The cancellation threat is there to stop you checking your actual order in the Aldi app or on the website first
Not sure about your message?
Paste the suspicious Aldi text or email and get an instant scam verdict, free.
How to verify a message from Aldi
Aldi's real website is aldi.com.au and the official app is the Aldi app. Reach Aldi through those channels, never through the details inside a message you're unsure about.
- Do not tap the link, reply to the message, or enter any details through it
- Type aldi.com.au into your browser yourself, or open the official Aldi app, and check whether the promotion or order actually exists
- If you are still unsure, use the contact form on aldi.com.au to ask Aldi directly
- Remember the shortcut: Aldi runs no loyalty program, so any 'Aldi rewards' or survey-for-gift-card message is fake without further checking
If you have been scammed in Aldi's name
Clicked the link, paid, or shared details? Act now. The first hour matters more than anything else you do later.
- If you entered card or banking details, call your bank immediately, block the card and ask to dispute any charges
- If you entered a password, change it on the real site straight away, plus everywhere else you reuse it
- If you shared identity documents such as a licence or Medicare card, contact IDCARE (idcare.org) for free identity support
- Report the scam to Scamwatch and ReportCyber using the links below, and forward any scam SMS to 7226 so carriers can block the sender
Where to report a scam impersonating Aldi
Received — or fell for — a message impersonating Aldi? Report it. It helps authorities and carriers shut the campaign down for everyone who gets the next one.
- Scamwatch — Report the scam to the ACCC's national scam service.
- ReportCyber — Report cybercrime and financial loss to the police.
- ACMA — Complain about scam texts and spam SMS, email or calls.
- Forward to 7226 (SCAM) — Forward the scam SMS to short code 7226 so carriers can block the source.
- IDCARE — Free identity and cyber support if your details were taken.
Latest Aldi scams in 2026
Campaigns riding on Aldi's name keep cycling through the same three costumes: gift-card giveaways spread through Facebook posts and ads, 'loyalty survey' emails harvesting personal and card details, and delivery-problem messages pointing at lookalike login pages. The details change, the anatomy does not: an Aldi logo, a reward or problem you never asked about, and a link that leads anywhere but aldi.com.au. Aldi's lack of any loyalty program is the scammers' weak spot; every 'Aldi rewards' message unmasks itself. The habit that defeats the rest: never claim or fix anything through a message, go to aldi.com.au or the Aldi app yourself.
Frequently asked questions
I got a text saying I've won an Aldi gift card — is it a scam?
Yes. Aldi does not run SMS gift-card giveaways or any loyalty program, so any such message is fraudulent. Delete it and do not click links.
How do I know if an email from Aldi Australia is real?
Real Aldi emails only come from addresses ending in @aldi.com.au and never ask for personal details or card information via a link. If in doubt, go directly to aldi.com.au yourself.
What should I do if I clicked a link in a fake Aldi message?
Change any passwords you may have entered, monitor your accounts, and report the incident at scamwatch.gov.au.
What is Aldi Australia's real website?
Aldi Australia's only real website is aldi.com.au. Any other domain in an Aldi-branded message, especially hyphenated ones mentioning rewards, gift cards or surveys, is a fake. The safest habit is to type aldi.com.au yourself or use the official Aldi app rather than following links.
How do I report an Aldi scam?
Report it to Scamwatch (scamwatch.gov.au) so the National Anti-Scam Centre can track the campaign, and forward any scam SMS to 7226 (spells SCAM) so carriers can block the sender. If you lost money or shared sensitive details, also report it to ReportCyber at cyber.gov.au.
Related scam types
Scams impersonating Aldi usually fit one of these patterns. Learn how each works:
Related brands
Other retail names scammers impersonate — check a message from one:
Sources
- Social media scams (Scamwatch (National Anti-Scam Centre))
- Phishing scams: how scammers pose as trusted organisations (Scamwatch (National Anti-Scam Centre))
- Report a scam (Scamwatch (National Anti-Scam Centre))
This guide is general information, not legal or financial advice — always verify with Aldi through an official channel.