Is this order or prize text from Aldi a scam?
Scammers impersonate trusted retailers like Aldi with fake order-problem, prize and gift-card messages. A text, email or message that looks like it's from Aldi can be genuine — but it can just as easily be a scam built to look identical. The good news: a few quick checks almost always tell a real Aldi message from a fake.
Genuine Aldi links only ever go to aldi.com.au. Below is exactly what a real Aldi message looks like, the scams currently circulating in its name, the red flags that give a fake away, and a real example to compare against. Got a message in front of you? Check it now for an instant verdict.
What a real Aldi message looks like
Genuine messages from Aldi only ever link to aldi.com.au.
- Aldi Australia only sends marketing emails from addresses ending in @aldi.com.au
- Genuine Aldi communications never ask you to click a link to claim a prize or complete a loyalty survey
- Aldi does not operate any SMS-based rewards or loyalty program
- Official Aldi Australia emails contain no urgent language about account issues or expiring gift cards
- Aldi never sends SMS messages from short codes or random Australian mobile numbers
Crucially, Aldi will never tell you that you've won a prize you didn't enter, or ask for card details to 'release' an order, over SMS.
Common Aldi scams
- Facebook posts advertising a fake Aldi gift-card giveaway that direct users to an external survey
- Emails claiming to be an 'Aldi loyalty survey' that ask recipients to enter personal details or card numbers
- Messages warning that an Aldi online order has a delivery problem and require a login on a lookalike site
Red flags to watch for
- Any SMS or email mentioning an 'Aldi rewards' or loyalty program is fake, as Aldi does not run one
- Messages that ask you to click a link to claim a free Aldi gift card or voucher
- Requests to enter banking or personal details after clicking a link in an Aldi-branded message
- Use of urgent language such as 'claim before it expires' or 'your order will be cancelled'
- Links that lead to domains other than aldi.com.au
Scam text examples
Here's a real example of a scam message impersonating Aldi, with the tell-tale red flags highlighted. Compare it against anything you've received.
Aldi: You've been selected for a $100 gift card! Complete our quick loyalty survey here: aldi-giftclaim.net/survey before midnight.
What gives it away:
- Any SMS or email mentioning an 'Aldi rewards' or loyalty program is fake, as Aldi does not run one
- Messages that ask you to click a link to claim a free Aldi gift card or voucher
- Requests to enter banking or personal details after clicking a link in an Aldi-branded message
- Use of urgent language such as 'claim before it expires' or 'your order will be cancelled'
- Links that lead to domains other than aldi.com.au
Not sure about your message?
Paste the suspicious Aldi text or email and get an instant scam verdict, free.
How to verify a message from Aldi
- Visit aldi.com.au and use the contact form or store locator
- Check the official Aldi app or website for any current promotions
Where to report a scam impersonating Aldi
Received — or fell for — a message impersonating Aldi? Report it. It helps authorities and carriers shut the campaign down for everyone who gets the next one.
- Scamwatch — Report the scam to the ACCC's national scam service.
- ReportCyber — Report cybercrime and financial loss to the police.
- ACMA — Report scam texts and spam SMS or calls.
- Forward to 7226 (SPAM) — Forward the scam SMS to short code 7226 so your carrier can block the source.
- IDCARE — Free identity and cyber support if your details were taken.
Frequently asked questions
I got a text saying I've won an Aldi gift card — is it a scam?
Yes. Aldi does not run SMS gift-card giveaways or any loyalty program, so any such message is fraudulent. Delete it and do not click links.
How do I know if an email from Aldi Australia is real?
Real Aldi emails only come from addresses ending in @aldi.com.au and never ask for personal details or card information via a link. If in doubt, go directly to aldi.com.au yourself.
What should I do if I clicked a link in a fake Aldi message?
Change any passwords you may have entered, monitor your accounts, and report the incident at scamwatch.gov.au.
Related scam types
Scams impersonating Aldi usually fit one of these patterns. Learn how each works:
Related brands
Other retail names scammers impersonate — check a message from one:
This guide is general information, not legal or financial advice — always verify with Aldi through an official channel.