Is this order or prize text from Aldi a scam?
No. Aldi is a legitimate supermarket chain with stores across Australia. The risk runs the other way: scammers trade on Aldi's name through fake gift-card giveaways on Facebook, bogus 'loyalty survey' emails and phoney delivery-problem messages. The good news: a few quick checks almost always tell a real Aldi message from a fake.
Genuine Aldi links lead to aldi.com.au — but a link can be made to look real, so don't go by the link alone. Below is how genuine Aldi contact usually works, the scams commonly run in its name, the red flags that give a fake away, and an example to compare against. Got a message in front of you? Check it now for an instant verdict.
What a real Aldi message looks like
Genuine messages from Aldi link to aldi.com.au. Treat a link to any other address as a warning sign.
- Aldi says any competition it runs would be communicated via its website, its email newsletter or its official ALDI Australia Facebook page, so check there instead of trusting the sender name, number or link in a message
- Aldi says competitions, Facebook promotions and SMS marketing that purportedly give away free ALDI vouchers or gift cards, or that ask you to share links, reply with personal details or call a number to win, are not associated with ALDI Australia
- Aldi says DoorDash is the only platform that sells ALDI products online, and that any other website claiming to do so is not legitimate
- Aldi says government agencies and legitimate businesses will not ask for payment in the form of gift cards
- A sender name, number or email address can be faked, so a matching one isn't proof; confirm any order or offer through Aldi's official channels
What a genuine Aldi contact shouldn't do
- Ask you to share links, reply with personal details or call a number to win; Aldi says these are not associated with ALDI Australia
- Send you to an outside survey or entry form for a prize; Aldi says any competition it runs would be communicated via its website, email newsletter or official Facebook page
- Ask for banking or card details to release a gift card or voucher (no legitimate retailer charges you to receive a prize)
- Ask for payment in gift cards; Aldi says government agencies and legitimate businesses will not
- Sell Aldi products through an online platform other than DoorDash; Aldi says DoorDash is the only platform that sells ALDI products online
Common Aldi scams
- Facebook posts advertising a fake Aldi gift-card giveaway that direct users to an external survey
- Emails claiming to be an 'Aldi loyalty survey' that ask recipients to enter personal details or card numbers
- Messages warning that an Aldi online order has a delivery problem and require a login on a lookalike site
Red flags to watch for
- An SMS or email about 'Aldi rewards' or a loyalty survey that you can't confirm through Aldi's official channels
- Messages that ask you to click a link to claim a free Aldi gift card or voucher
- Requests to enter banking or personal details after clicking a link in an Aldi-branded message
- Use of urgent language such as 'claim before it expires' or 'your order will be cancelled'
- Links that lead to domains other than aldi.com.au
Aldi scam examples
These composed examples show how scams impersonating Aldi typically read, with the tells that give each one away. Compare them against anything you've received.
A Facebook post with Aldi branding announces: 'We're celebrating with our shoppers! Share this post and complete a short survey at aldi-anniversary-giveaway[.]example to receive your $100 gift card. Today only!'
What gives it away:
- Aldi says any competition it runs would be communicated via its website, email newsletter or official Facebook page, so a branded post sending you to an outside survey link needs checking against those channels
- You are 'winning' a prize from a competition you never entered, the classic giveaway bait
- The 'today only' countdown exists to make you enter details before you stop and check
Subject: Your Aldi loyalty reward is waiting. Dear Shopper, thank you for being a valued Aldi Rewards member. Confirm your details at aldi-rewards-portal[.]example to receive your voucher before midnight.
What gives it away:
- A reward for an 'Aldi Rewards' membership you never signed up for is a classic lure; check Aldi's official channels before confirming any details
- Generic 'Dear Shopper' greeting and a lookalike domain instead of aldi.com.au
- A voucher that 'expires at midnight' is manufactured urgency
Aldi: Your online order could not be delivered. Update your address now at aldi-delivery-fix[.]example or your order will be cancelled.
What gives it away:
- A sender name or number can't show whether a text is real, because scammers can fake both; judge what it asks, and check your order in the Aldi app or on the website
- The link points to a lookalike domain, not aldi.com.au
- The cancellation threat is there to stop you checking your actual order in the Aldi app or on the website first
Not sure about your message?
Paste the suspicious Aldi text or email and get an instant scam verdict, free.
How to verify a message from Aldi
Aldi's real website is aldi.com.au and the official app is the Aldi app. Reach Aldi through those channels, never through the details inside a message you're unsure about.
- Do not tap the link, reply to the message, or enter any details through it
- Type aldi.com.au into your browser yourself, or open the official Aldi app, and check whether the promotion or order actually exists
- If you are still unsure, use the contact form on aldi.com.au to ask Aldi directly
- Remember the shortcut: a message offering Aldi rewards or a free voucher for a survey is a classic lure; check Aldi's official website, newsletter or Facebook page instead of acting on it
If you have been scammed in Aldi's name
Clicked the link, paid, or shared details? Act now. The first hour matters more than anything else you do later.
- If you entered card or banking details, call your bank immediately, block the card and ask to dispute any charges
- If you entered a password, change it on the real site straight away, plus everywhere else you reuse it
- If you shared identity documents such as a licence or Medicare card, contact IDCARE (idcare.org) for free identity support
- Report the scam to Scamwatch and ReportCyber using the links below, and forward any scam SMS to 7226 so carriers can block the sender
Where to report a scam impersonating Aldi
Received — or fell for — a message impersonating Aldi? Report it. It helps authorities and carriers shut the campaign down for everyone who gets the next one.
- Scamwatch — Report the scam to the ACCC's national scam service.
- ReportCyber — Report cybercrime and financial loss to the police.
- ACMA — Complain about scam texts and spam SMS, email or calls.
- Forward to 7226 (SCAM) — Forward the scam SMS to short code 7226 so carriers can block the source.
- IDCARE — Free identity and cyber support if your details were taken.
Aldi scam activity in 2026
Campaigns riding on Aldi's name keep cycling through the same three costumes: gift-card giveaways spread through Facebook posts and ads, 'loyalty survey' emails harvesting personal and card details, and delivery-problem messages pointing at lookalike login pages. The details change, the anatomy does not: an Aldi logo, a reward or problem you never asked about, and a link that leads anywhere but aldi.com.au. Aldi's own scam notice says it is aware of websites, emails, competitions, Facebook promotions and SMS marketing that purportedly give away free ALDI vouchers or gift cards. The habit that helps: don't claim or fix anything through a message, go to aldi.com.au or the Aldi app yourself.
Frequently asked questions
I got a text saying I've won an Aldi gift card — is it a scam?
Treat it as a scam. Aldi says there are an increasing number of websites, emails, competitions, Facebook promotions and SMS marketing that purportedly give away free ALDI vouchers or gift cards, and that these are not associated with ALDI Australia. Don't click links; delete the message.
How do I know if an email from Aldi Australia is real?
A sender address can be faked, so a matching one isn't proof. Aldi says any competition it runs would be communicated via its website, its email newsletter or its official ALDI Australia Facebook page, and that messages asking you to share links or give personal details are not associated with it. If in doubt, go directly to aldi.com.au yourself.
What should I do if I clicked a link in a fake Aldi message?
Change any passwords you may have entered, monitor your accounts, and report the incident at scamwatch.gov.au.
What is Aldi Australia's real website?
Aldi Australia's website is aldi.com.au. Aldi says DoorDash is the only platform that sells ALDI products online, and that any other website claiming to do so is not legitimate and may be a fake website pretending to be ALDI. The safest habit is to type aldi.com.au yourself or use the official Aldi app rather than following links.
How do I report an Aldi scam?
Report it to Scamwatch (scamwatch.gov.au) so the National Anti-Scam Centre can track the campaign, and forward any scam SMS to 7226 (spells SCAM) so carriers can block the sender. If you lost money or shared sensitive details, also report it to ReportCyber at cyber.gov.au.
Scam message examples
Related scam types
Scams impersonating Aldi usually fit one of these patterns. Learn how each works:
Related brands
Other retail names scammers impersonate — check a message from one:
Sources
- Social media scams (Scamwatch (National Anti-Scam Centre))
- Phishing scams: how scammers pose as trusted organisations (Scamwatch (National Anti-Scam Centre))
- Report a scam (Scamwatch (National Anti-Scam Centre))
- Scam Notice (Aldi Australia)
This guide is general information, not legal or financial advice — always verify with Aldi through an official channel.