Is this order or prize text from Kmart a scam?
Scammers impersonate trusted retailers like Kmart with fake order-problem, prize and gift-card messages. A text, email or message that looks like it's from Kmart can be genuine — but it can just as easily be a scam built to look identical. The good news: a few quick checks almost always tell a real Kmart message from a fake.
Genuine Kmart links only ever go to kmart.com.au. Below is exactly what a real Kmart message looks like, the scams currently circulating in its name, the red flags that give a fake away, and a real example to compare against. Got a message in front of you? Check it now for an instant verdict.
What a real Kmart message looks like
Genuine messages from Kmart only ever link to kmart.com.au.
- Kmart never sends SMS or direct messages about giveaways, competitions or prize wins
- All current promotions, sales and catalogue offers appear only on kmart.com.au and the Kmart app
- Kmart Australia does not use any registered SMS sender IDs for marketing or account alerts
- Official communications always link back to pages on kmart.com.au, never third-party domains
Crucially, Kmart will never tell you that you've won a prize you didn't enter, or ask for card details to 'release' an order, over SMS.
Common Kmart scams
- Facebook posts and Messenger messages claiming you have won a Kmart gift card and directing you to a fake entry form
- Scam ads showing a large Kmart voucher balance and asking for personal details or payment to release it
- Messages pretending to be from Kmart Australia support that request a login or verification step on a lookalike site
Red flags to watch for
- Any SMS or social-media message about a Kmart prize or gift card that contains a link
- Requests to click a shortened or misspelled domain instead of kmart.com.au
- Urgent language such as "claim now" or "offer expires today" tied to Kmart
- Messages arriving via Facebook or Instagram rather than through the Kmart app or website
Scam text examples
Here's a real example of a scam message impersonating Kmart, with the tell-tale red flags highlighted. Compare it against anything you've received.
Kmart Australia: You've won a $200 gift card! Tap here to confirm: kmart-giftclaim.net/au
What gives it away:
- Any SMS or social-media message about a Kmart prize or gift card that contains a link
- Requests to click a shortened or misspelled domain instead of kmart.com.au
- Urgent language such as "claim now" or "offer expires today" tied to Kmart
- Messages arriving via Facebook or Instagram rather than through the Kmart app or website
Not sure about your message?
Paste the suspicious Kmart text or email and get an instant scam verdict, free.
How to verify a message from Kmart
- Visit kmart.com.au and log in via the official website or Kmart app
- Check the current catalogue and promotions directly on kmart.com.au
Where to report a scam impersonating Kmart
Received — or fell for — a message impersonating Kmart? Report it. It helps authorities and carriers shut the campaign down for everyone who gets the next one.
- Scamwatch — Report the scam to the ACCC's national scam service.
- ReportCyber — Report cybercrime and financial loss to the police.
- ACMA — Report scam texts and spam SMS or calls.
- Forward to 7226 (SPAM) — Forward the scam SMS to short code 7226 so your carrier can block the source.
- IDCARE — Free identity and cyber support if your details were taken.
Frequently asked questions
I got a Facebook message saying I've won a Kmart gift card — is it a scam?
Yes. Kmart Australia never runs giveaways through Facebook Messenger or SMS; all legitimate promotions are listed on kmart.com.au.
How do I know if a Kmart text or message is real?
Kmart does not send SMS or direct messages about prizes or accounts. Any such message is fake; go straight to kmart.com.au yourself to check for offers.
What should I do if I clicked a link in a fake Kmart message?
Close the page, do not enter any details, scan your device, and report the message to Scamwatch at scamwatch.gov.au.
Related scam types
Scams impersonating Kmart usually fit one of these patterns. Learn how each works:
Related brands
Other retail names scammers impersonate — check a message from one:
This guide is general information, not legal or financial advice — always verify with Kmart through an official channel.