Is this order or prize text from IKEA a scam?

Researched & maintained by Scam ScannerLast updated 1 October 2026

No. IKEA is a genuine global furniture retailer with real Australian stores and a real online shop at ikea.com. What you need to watch for is the borrowed name: scammers send fake gift-card survey texts, bogus 'order on hold' emails and phoney IKEA Family verification links to harvest card details. The good news: a few quick checks almost always tell a real IKEA message from a fake.

Genuine IKEA links lead to ikea.com — but a link can be made to look real, so don't go by the link alone. Below is how genuine IKEA contact usually works, the scams commonly run in its name, the red flags that give a fake away, and an example to compare against. Got a message in front of you? Check it now for an instant verdict.

What a real IKEA message looks like

Genuine messages from IKEA link to ikea.com. Treat a link to any other address as a warning sign.

IKEA orders, deliveries and IKEA Family messages can be checked by logging in to your IKEA Family account at ikea.com or in the IKEA app, so check there instead of trusting the sender name, number or link
IKEA says it will not ask for your personal information via email
IKEA says its promotions will often run through IKEA Family, and that many of them can be found on its website IKEA.com.au
IKEA says you will only receive its emails if you are opted into marketing communications as an IKEA Family or IKEA for Business member
IKEA says to contact it straight away if you are uncertain about any communication received from IKEA

What a genuine IKEA contact shouldn't do

Ask you to pay a fee or hand over card details to claim a prize or voucher (no legitimate retailer charges you to receive a prize)
Ask for your personal information by email; IKEA says it will not
Pressure you with a threat to cancel an order unless you click a link immediately; check the order in your IKEA account or the app instead
Ask you to 're-verify' your IKEA Family membership through a link in an unsolicited message; log in to your IKEA Family account yourself to check
Run gift-card giveaways that require your card details to claim; no legitimate retailer charges you to receive a prize

Common IKEA scams

SMS claiming you have won an IKEA gift card or $500 voucher and directing you to a fake survey on ikea-claim-prize[.]example.
Emails stating your recent IKEA order is on hold and asking you to "confirm address" on a lookalike domain such as ikea-delivery-update[.]example.
Messages pretending to be an IKEA customer-service follow-up that includes a link to "verify your IKEA Family membership" on ikea-member-login[.]example.

Red flags to watch for

A message contains a link and asks you to claim a prize or complete a survey; IKEA says its promotions will often run through IKEA Family, so check your IKEA Family account or ikea.com instead of the link
A lookalike sender address, number or link domain; a matching one isn't proof either, because senders can be faked
Urgent language such as "your order will be cancelled in 24 hours" or "claim before midnight".
Request for personal or payment details outside the official IKEA website or app.

IKEA scam examples

These composed examples show how scams impersonating IKEA typically read, with the tells that give each one away. Compare them against anything you've received.

Example scam text messageExample only. Not a real message.

IKEA Family: you have been chosen for our member gift card. Answer 3 quick questions and pay $1 postage to receive it: ikea-family-reward[.]example. Offer closes 9pm.

What gives it away:

A prize or survey link by text isn't proof of anything either way; IKEA says its promotions will often run through IKEA Family, so check your IKEA Family account or the app instead
The '$1 postage' is a card-harvesting trick; once your details are entered the charges do not stop at a dollar
The link is not ikea.com, and the evening deadline is manufactured pressure

Example scam emailExample only. Not a real message.

Subject: Delivery paused, action needed on your IKEA order. Dear Customer, our carrier could not confirm your address. Confirm within 24 hours at ikea-delivery-check[.]example or your order will be returned and refunded minus fees.

What gives it away:

Check order updates in the IKEA app or your IKEA Family account instead of through an external confirmation link
Generic 'Dear Customer' greeting and a domain that is not ikea.com
A threat to cancel your order unless you click a link immediately is manufactured pressure; check the order in your IKEA account or the app

Example scam fake websiteExample only. Not a real message.

A page styled exactly like the IKEA Family login asks you to 're-verify your membership' with your email, password and payment card 'to keep your benefits active', reached from a customer-service follow-up message.

What gives it away:

The address bar shows a lookalike domain rather than ikea.com; the design is copied, the URL cannot be
IKEA says it will not ask for your personal information via email; a login page that wants your card to 'keep your benefits active' is a red flag
Arriving at a login page from a message link is the tell; type the address yourself instead

Not sure about your message?

Paste the suspicious IKEA text or email and get an instant scam verdict, free.

Check your message now Get the iPhone app

See all free scam checker tools →

How to verify a message from IKEA

IKEA's real website is ikea.com and the official app is the IKEA app. Reach IKEA through those channels, never through the details inside a message you're unsure about.

Do not tap the link, reply to the message or enter any details
Type ikea.com into your browser yourself, log in to your IKEA Family account and check your orders and messages there; anything genuine should be waiting inside
Open the official IKEA app and check delivery notifications directly
If a message still worries you, contact IKEA through the help section on ikea.com, not through details supplied in the message

If you have been scammed in IKEA's name

Clicked the link, paid, or shared details? Act now. The first hour matters more than anything else you do later.

If you entered card details, call your bank immediately to block the card and dispute any charges
Change your IKEA Family password at the real ikea.com, and change it on any other account where you reused it
If you shared identity documents such as a licence or passport, contact IDCARE (idcare.org) for free identity support
Report the scam to Scamwatch and ReportCyber using the links below, and forward the scam SMS to 7226 so carriers can block the sender

Where to report a scam impersonating IKEA

Received — or fell for — a message impersonating IKEA? Report it. It helps authorities and carriers shut the campaign down for everyone who gets the next one.

Scamwatch — Report the scam to the ACCC's national scam service.
ReportCyber — Report cybercrime and financial loss to the police.
ACMA — Complain about scam texts and spam SMS, email or calls.
Forward to 7226 (SCAM) — Forward the scam SMS to short code 7226 so carriers can block the source.
IDCARE — Free identity and cyber support if your details were taken.

IKEA scam activity in 2026

The IKEA name is currently being traded on hardest in gift-card and voucher bait: texts and posts announcing you have 'won' a card, then routing you through a short survey into a card-details form. Running beside those are delivery-problem emails timed to catch people who really are waiting on a flat-pack order, plus fake IKEA Family 'membership verification' pages that clone the real login. What stays constant is the demand to act through a link on a domain that is not ikea.com. The habit that helps with every variant: don't claim, confirm or verify anything from a message; open the IKEA app or type the address yourself.

Frequently asked questions

I got a text saying I won an IKEA prize — is it a scam?

Treat it as a scam until you've checked. IKEA says its promotions will often run through IKEA Family and that many can be found on its website IKEA.com.au. Don't click links in a message; log in to your IKEA Family account or the IKEA app to see whether any such promotion exists, and report it at scamwatch.gov.au.

How do I know if an IKEA delivery message is real?

Check delivery notices inside your logged-in IKEA account at ikea.com or the IKEA app instead of through a link in an unexpected text. IKEA says to contact it straight away if you are uncertain about any communication received from IKEA.

What should I do if I clicked a link in a fake IKEA message?

Change any password you entered, monitor your accounts and report the incident to cyber.gov.au or IDCARE on 1800 595 160.

What is IKEA's real website in Australia?

IKEA's Australian help page refers to its website as IKEA.com.au, and the IKEA app is another genuine channel. Domains that add words like 'survey' or 'delivery' to the IKEA name are a warning sign. Type the address yourself rather than following a link.

How do I report an IKEA scam text or email?

Report it to Scamwatch (scamwatch.gov.au) and forward scam texts to 7226 (spells SCAM) so carriers can block the sender. If you lost money or entered card details, call your bank first, then report to ReportCyber (cyber.gov.au).

Scam message examples

Related scam types

Scams impersonating IKEA usually fit one of these patterns. Learn how each works:

Related brands

Other retail names scammers impersonate — check a message from one:

Sources

Text or SMS scams (Scamwatch (National Anti-Scam Centre))
Phishing scams: how scammers pose as trusted organisations (Scamwatch (National Anti-Scam Centre))
IDCARE: Australia's identity support service (IDCARE)
I received a free voucher email/SMS from IKEA. Is this a scam? (IKEA Australia)
How do I report a fake IKEA website, account or advertisement? (IKEA Australia)

This guide is general information, not legal or financial advice — always verify with IKEA through an official channel.