Is this order or prize text from IKEA a scam?
Scammers impersonate trusted retailers like IKEA with fake order-problem, prize and gift-card messages. A text, email or message that looks like it's from IKEA can be genuine — but it can just as easily be a scam built to look identical. The good news: a few quick checks almost always tell a real IKEA message from a fake.
Genuine IKEA links only ever go to ikea.com. Below is exactly what a real IKEA message looks like, the scams currently circulating in its name, the red flags that give a fake away, and a real example to compare against. Got a message in front of you? Check it now for an instant verdict.
What a real IKEA message looks like
Genuine messages from IKEA only ever link to ikea.com.
- IKEA Australia never sends SMS or email links asking you to claim a prize, enter a survey or update delivery details.
- Genuine IKEA order and delivery updates are sent only from the IKEA app or your IKEA Family account inbox at ikea.com.
- Any SMS claiming to be from IKEA will use a short code or long number, never a personal mobile number.
- Real IKEA communications never request credit-card details, bank transfers or personal ID via a link.
- IKEA will never send a message that threatens cancellation of an order unless you click a link immediately.
Crucially, IKEA will never tell you that you've won a prize you didn't enter, or ask for card details to 'release' an order, over SMS.
Common IKEA scams
- SMS claiming you have won an IKEA gift card or $500 voucher and directing you to a fake survey on ikea-claim-prize.com.
- Emails stating your recent IKEA order is on hold and asking you to "confirm address" on a lookalike domain such as ikea-delivery-update.net.
- Messages pretending to be an IKEA customer-service follow-up that includes a link to "verify your IKEA Family membership" on ikea-member-login.com.
Red flags to watch for
- Message contains a link and asks you to claim a prize or complete a survey — IKEA does not run prize draws via SMS.
- Sender address or number is not an official IKEA address and the link domain is not ikea.com.
- Urgent language such as "your order will be cancelled in 24 hours" or "claim before midnight".
- Request for personal or payment details outside the official IKEA website or app.
Scam text examples
Here's a real example of a scam message impersonating IKEA, with the tell-tale red flags highlighted. Compare it against anything you've received.
IKEA: Congrats! You've been selected for a $300 gift card. Complete this 1-min survey to claim: https://ikea-survey-prize.com/au
What gives it away:
- Message contains a link and asks you to claim a prize or complete a survey — IKEA does not run prize draws via SMS.
- Sender address or number is not an official IKEA address and the link domain is not ikea.com.
- Urgent language such as "your order will be cancelled in 24 hours" or "claim before midnight".
- Request for personal or payment details outside the official IKEA website or app.
Not sure about your message?
Paste the suspicious IKEA text or email and get an instant scam verdict, free.
How to verify a message from IKEA
- Log in to your IKEA Family account at ikea.com to view orders and messages.
- Use the official IKEA app to track deliveries and receive notifications.
- Type ikea.com directly into your browser instead of clicking any link in a message.
Where to report a scam impersonating IKEA
Received — or fell for — a message impersonating IKEA? Report it. It helps authorities and carriers shut the campaign down for everyone who gets the next one.
- Scamwatch — Report the scam to the ACCC's national scam service.
- ReportCyber — Report cybercrime and financial loss to the police.
- ACMA — Report scam texts and spam SMS or calls.
- Forward to 7226 (SPAM) — Forward the scam SMS to short code 7226 so your carrier can block the source.
- IDCARE — Free identity and cyber support if your details were taken.
Frequently asked questions
I got a text saying I won an IKEA prize — is it a scam?
Yes. IKEA does not send prize or survey links by SMS. Delete the message and report it at scamwatch.gov.au.
How do I know if an IKEA delivery message is real?
Only trust delivery notices that appear inside your logged-in IKEA account at ikea.com or the IKEA app. Never click links in unexpected texts.
What should I do if I clicked a link in a fake IKEA message?
Change any password you entered, monitor your accounts and report the incident to cyber.gov.au or IDCARE on 1300 432 273.
Related scam types
Scams impersonating IKEA usually fit one of these patterns. Learn how each works:
Related brands
Other retail names scammers impersonate — check a message from one:
This guide is general information, not legal or financial advice — always verify with IKEA through an official channel.