Is this order text or ad from UGG Australia a scam?
Scammers set up fake UGG Australia stores and 'problem with your order' texts to harvest card details. A text, email or ad that looks like it's from UGG Australia can be genuine — but it can just as easily be a scam built to look identical. The good news: a few quick checks almost always tell a real UGG Australia message from a fake.
Genuine UGG Australia links only ever go to ugg.com. Below is exactly what a real UGG Australia message looks like, the scams currently circulating in its name, the red flags that give a fake away, and a real example to compare against. Got a message in front of you? Check it now for an instant verdict.
What a real UGG Australia message looks like
Genuine messages from UGG Australia only ever link to ugg.com.
- Emails only come from addresses ending in @ugg.com
- UGG Australia never sends SMS marketing or transactional messages
- Official sales and order updates appear only inside the ugg.com website or the customer’s account dashboard
- Genuine UGG never advertises 80 % off clearance through unsolicited social-media ads
- Any direct-to-consumer purchase must be completed on ugg.com checkout pages
Crucially, UGG Australia will never push you to a lookalike site to 're-confirm' payment for an order you didn't place.
Common UGG Australia scams
- Facebook and Instagram ads directing shoppers to fake 'UGG outlet' or 'ugg-au.com' sites selling heavily discounted boots
- Lookalike domains such as ugg-sale.com or uggs-au.com that mirror the UGG site and collect card details
- Emails claiming an order has been held and urging the recipient to 'confirm delivery details' on an attached fake link
Red flags to watch for
- Domain shown in the link is anything other than ugg.com
- Unsolicited message promises 70–80 % discounts on current-season UGG boots
- Message arrives via SMS despite UGG Australia never using text messages
- Seller uses an 'outlet' or 'AU clearance' store name not operated by Deckers
- Payment requested through bank transfer, gift card or cryptocurrency instead of the ugg.com checkout
Scam text examples
Here's a real example of a scam message impersonating UGG Australia, with the tell-tale red flags highlighted. Compare it against anything you've received.
UGG Australia: Your order #UGG-784291 is on hold. Confirm your AU delivery address now at ugg-sale.com/au-track to avoid cancellation.
What gives it away:
- Domain shown in the link is anything other than ugg.com
- Unsolicited message promises 70–80 % discounts on current-season UGG boots
- Message arrives via SMS despite UGG Australia never using text messages
- Seller uses an 'outlet' or 'AU clearance' store name not operated by Deckers
- Payment requested through bank transfer, gift card or cryptocurrency instead of the ugg.com checkout
Not sure about your message?
Paste the suspicious UGG Australia text or email and get an instant scam verdict, free.
How to verify a message from UGG Australia
- Type ugg.com directly into your browser and log in to view any genuine order
- Use the official UGG Australia app or the account section at ugg.com to manage purchases
Where to report a scam impersonating UGG Australia
Received — or fell for — a message impersonating UGG Australia? Report it. It helps authorities and carriers shut the campaign down for everyone who gets the next one.
- Scamwatch — Report the scam to the ACCC's national scam service.
- ReportCyber — Report cybercrime and financial loss to the police.
- ACMA — Report scam texts and spam SMS or calls.
- Forward to 7226 (SPAM) — Forward the scam SMS to short code 7226 so your carrier can block the source.
- IDCARE — Free identity and cyber support if your details were taken.
Frequently asked questions
I got a text claiming to be from UGG Australia with a link — is it a scam?
Yes. UGG Australia does not send SMS messages; any text linking to a non-ugg.com domain is fraudulent.
How do I know if a UGG website is real?
Only shop on pages whose address bar shows exactly ugg.com; any variation such as uggs-au.com or ugg-sale.com is a scam site.
UGG outlet ads on Facebook are offering 80 % off — are they legit?
No. Genuine UGG products are not sold at 80 % discounts through third-party ads; report the ad and visit ugg.com directly.
What should I do if I already entered my card on a fake UGG site?
Contact your bank immediately, monitor statements, and report the incident at scamwatch.gov.au.
Related scam types
Scams impersonating UGG Australia usually fit one of these patterns. Learn how each works:
Related brands
Other apparel names scammers impersonate — check a message from one:
This guide is general information, not legal or financial advice — always verify with UGG Australia through an official channel.