Is this order text or ad from UGG Australia a scam?
No. UGG is a real footwear brand, operated by Deckers and sold online at ugg.com. Most 'UGG Australia' messages Australians receive are not from it: fake outlet ads on Facebook and Instagram, order-on-hold texts and delivery-confirmation emails all lead to counterfeit stores, so check any order inside your ugg.com account rather than through a message. The good news: a few quick checks almost always tell a real UGG Australia message from a fake.
Genuine UGG Australia links lead to ugg.com — but a link can be made to look real, so don't go by the link alone. Below is how genuine UGG Australia contact usually works, the scams commonly run in its name, the red flags that give a fake away, and an example to compare against. Got a message in front of you? Check it now for an instant verdict.
What a real UGG Australia message looks like
Genuine messages from UGG Australia link to ugg.com. Treat a link to any other address as a warning sign.
- UGG orders and updates can be checked inside your account dashboard on ugg.com, so check there instead of trusting a sender name, address or link
- A text about an order or delivery isn't proof of anything either way, because sender names and numbers can be faked; check the order in your ugg.com account
- A sender name or email address can be faked, so a matching one isn't proof that a message is from UGG
- A deep clearance, such as 80 % off, advertised through an unsolicited social-media ad should be checked on ugg.com first
- Any direct-to-consumer purchase must be completed on ugg.com checkout pages
What a genuine UGG Australia contact shouldn't do
- Ask you to pay or confirm an order through a link in a text; check the order in your ugg.com account instead
- Advertise an 80 % off clearance you can't find on ugg.com typed in yourself
- Take payment through bank transfer, gift card or cryptocurrency instead of the ugg.com checkout
- Operate 'outlet' or 'AU clearance' stores that are not run by Deckers
- No legitimate retailer asks you to 'confirm delivery details' through a link to keep an order from being cancelled
Common UGG Australia scams
- Facebook and Instagram ads directing shoppers to fake 'UGG outlet' or 'ugg-au[.]example' sites selling heavily discounted boots
- Lookalike domains such as ugg-sale[.]example or uggs-au[.]example that mirror the UGG site and collect card details
- Emails claiming an order has been held and urging the recipient to 'confirm delivery details' on an attached fake link
Red flags to watch for
- Domain shown in the link is anything other than ugg.com
- Unsolicited message promises 70–80 % discounts on current-season UGG boots
- A text about an order or delivery that you can't match to anything in your ugg.com account; a sender name or number can be faked
- Seller uses an 'outlet' or 'AU clearance' store name not operated by Deckers
- Payment requested through bank transfer, gift card or cryptocurrency instead of the ugg.com checkout
UGG Australia scam examples
These composed examples show how scams impersonating UGG Australia typically read, with the tells that give each one away. Compare them against anything you've received.
UGG Australia: Your order #UGG-784291 could not be dispatched. Confirm your delivery address today at ugg-au-track[.]example or the boots will be returned to the warehouse.
What gives it away:
- A text about an order isn't proof of anything either way, because sender names and numbers can be faked, so the giveaway here is the invented order and the deadline
- The link is not ugg.com; the 'confirm your address' page is built to collect your card and personal details
- It invents an order and a same-day deadline so you click before wondering whether you ever bought anything
Instagram ad: 'UGG AU Winter Outlet. Classic boots at 80 % off while the warehouse clears. Free express shipping Australia-wide' linking to a store at uggs-warehouse[.]example.
What gives it away:
- A deep discount such as 80 % off advertised through an unsolicited social media ad should be checked on ugg.com first
- The store is an 'outlet' name not operated by Deckers, and its checkout is not on ugg.com
- Implausible discount plus free express shipping is the counterfeit-store combination: the boots are fake, or nothing ships at all
Subject: Delivery held: action needed on your UGG order. Dear customer, our carrier requires you to confirm your delivery details before release. Complete confirmation at ugg-delivery-confirm[.]example within 24 hours.
What gives it away:
- A sender address can be faked, so a familiar-looking one isn't proof; check order updates inside your ugg.com account dashboard
- 'Dear customer' instead of your name signals a bulk phishing send
- No legitimate retailer cancels an order because you did not click an email link; the deadline is the pressure, the form is the trap
Not sure about your message?
Paste the suspicious UGG Australia text or email and get an instant scam verdict, free.
How to verify a message from UGG Australia
- Do not tap the link or fill in any 'delivery confirmation' form from the message
- Type ugg.com directly into your browser, log in, and check your account dashboard; any genuine order or delivery issue will appear there
- Remember the shortcut: don't act on a text, and don't trust one either; a sender name or number can be faked, so check any order in your ugg.com account
If you have been scammed in UGG Australia's name
Clicked the link, paid, or shared details? Act now. The first hour matters more than anything else you do later.
- Call your bank immediately, block the card you entered on the fake site, and dispute the charge
- Keep watching your statements; card details harvested by counterfeit stores are often sold on and reused weeks later
- If you created a password on the fake store or reused your ugg.com password, change it on the real site and everywhere else it is used
- If you shared identity documents, contact IDCARE (idcare.org) for free identity support
- Report the scam to Scamwatch and ReportCyber using the links below, and forward the scam text to 7226 so carriers can block the sender
Where to report a scam impersonating UGG Australia
Received — or fell for — a message impersonating UGG Australia? Report it. It helps authorities and carriers shut the campaign down for everyone who gets the next one.
- Scamwatch — Report the scam to the ACCC's national scam service.
- ReportCyber — Report cybercrime and financial loss to the police.
- ACMA — Complain about scam texts and spam SMS, email or calls.
- Forward to 7226 (SCAM) — Forward the scam SMS to short code 7226 so carriers can block the source.
- IDCARE — Free identity and cyber support if your details were taken.
UGG Australia scam activity in 2026
Counterfeit UGG stores are a fixture of the Australian winter, and campaigns in 2026 follow the season: social ads for 'warehouse clearances' ramp up as the weather cools, with order-on-hold texts and delivery-confirmation emails running year-round in the background. Domains burn and respawn quickly, but the pattern holds steady: a discount far below the real store's, an 'outlet' name Deckers does not operate, and a checkout that is not ugg.com. Two habits help: don't act on a text or email about an order, because a sender name or number can be faked, and check every offer by typing ugg.com yourself instead of following the ad.
Frequently asked questions
I got a text claiming to be from UGG Australia with a link — is it a scam?
Treat it as a scam until you've checked. A text's sender name or number can't show it's real, and a link to a non-ugg.com domain is a warning sign. Check any order in your account at ugg.com instead.
How do I know if a UGG website is real?
Only shop on pages whose address bar shows exactly ugg.com; any variation such as uggs-au[.]example or ugg-sale[.]example is a scam site.
UGG outlet ads on Facebook are offering 80 % off — are they legit?
No. Genuine UGG products are not sold at 80 % discounts through third-party ads; report the ad and visit ugg.com directly.
What should I do if I already entered my card on a fake UGG site?
Contact your bank immediately, monitor statements, and report the incident at scamwatch.gov.au.
What is UGG Australia's real website?
The official site is ugg.com, run by Deckers, and it is the domain where direct-to-consumer purchases and account logins belong. Check order updates inside your account dashboard there rather than through a text message. If a store's address is anything other than ugg.com, treat it as a warning sign.
How do I report a fake UGG store or scam text?
Report it to Scamwatch (scamwatch.gov.au) so the National Anti-Scam Centre can track the campaign, forward any scam SMS to 7226 (spells SCAM) so carriers can block the sender, and report social ads through the platform itself. If you lost money, call your bank first and then report to ReportCyber (cyber.gov.au).
Scam message examples
Related scam types
Scams impersonating UGG Australia usually fit one of these patterns. Learn how each works:
Related brands
Other apparel names scammers impersonate — check a message from one:
Sources
- Social media scams (Scamwatch (National Anti-Scam Centre))
- Buying or selling scams (Scamwatch (National Anti-Scam Centre))
- Text or SMS scams (Scamwatch (National Anti-Scam Centre))
This guide is general information, not legal or financial advice — always verify with UGG Australia through an official channel.