Is this order text or ad from Nike a scam?
Scammers set up fake Nike stores and 'problem with your order' texts to harvest card details. A text, email or ad that looks like it's from Nike can be genuine — but it can just as easily be a scam built to look identical. The good news: a few quick checks almost always tell a real Nike message from a fake.
Genuine Nike links only ever go to nike.com, nike.com.au. Below is exactly what a real Nike message looks like, the scams currently circulating in its name, the red flags that give a fake away, and a real example to compare against. Got a message in front of you? Check it now for an instant verdict.
What a real Nike message looks like
Genuine messages from Nike only ever link to nike.com, nike.com.au.
- Genuine Nike purchase confirmations and delivery updates come only from nike.com or nike.com.au addresses
- Nike never sends SMS marketing or order alerts from random Australian mobile numbers
- Nike account emails always end in @nike.com and link exclusively to nike.com or nike.com.au pages
- Nike never asks customers to pay extra 'shipping' or 'release fees' to claim an order or prize
Crucially, Nike will never push you to a lookalike site to 're-confirm' payment for an order you didn't place.
Common Nike scams
- Fraudulent websites mimicking Nike that sell heavily discounted shoes and apparel using lookalike domains
- Social-media posts promising free Nike gear that redirect to fake checkout pages asking for payment details
- Emails claiming a Nike order is held and requires an extra fee before it will be released
Red flags to watch for
- Any message or ad offering new Nike products at 70–90% off retail on a site that is not nike.com or nike.com.au
- Requests to pay a small 'shipping fee' or 'release fee' to receive a promised Nike giveaway or order
- Links that lead to domains containing extra words such as nike-au-offer.com or nike-secure-deal.net
- Urgent language claiming stock will expire or an account will be closed unless immediate payment is made
Scam text examples
Here's a real example of a scam message impersonating Nike, with the tell-tale red flags highlighted. Compare it against anything you've received.
Nike AU: Your free Air Max draw win is ready. Pay the $2 release fee here: nike-au-securewin.net before it expires tonight.
What gives it away:
- Any message or ad offering new Nike products at 70–90% off retail on a site that is not nike.com or nike.com.au
- Requests to pay a small 'shipping fee' or 'release fee' to receive a promised Nike giveaway or order
- Links that lead to domains containing extra words such as nike-au-offer.com or nike-secure-deal.net
- Urgent language claiming stock will expire or an account will be closed unless immediate payment is made
Not sure about your message?
Paste the suspicious Nike text or email and get an instant scam verdict, free.
How to verify a message from Nike
- Type nike.com.au yourself and log in to check any order or promotion
- Use the official Nike app to view purchase history and delivery status
Where to report a scam impersonating Nike
Received — or fell for — a message impersonating Nike? Report it. It helps authorities and carriers shut the campaign down for everyone who gets the next one.
- Scamwatch — Report the scam to the ACCC's national scam service.
- ReportCyber — Report cybercrime and financial loss to the police.
- ACMA — Report scam texts and spam SMS or calls.
- Forward to 7226 (SPAM) — Forward the scam SMS to short code 7226 so your carrier can block the source.
- IDCARE — Free identity and cyber support if your details were taken.
Frequently asked questions
I got a text saying I've won Nike shoes and need to pay a small fee — is it a scam?
Yes. Nike does not run giveaways that require any payment or 'shipping fee'. Delete the message and report it at scamwatch.gov.au.
How do I know if a Nike discount email is real?
Check the sender address ends in @nike.com and that every link leads to nike.com or nike.com.au. Never enter payment details on any other domain.
A website selling Nike shoes looks almost identical to the official site — could it be fake?
Genuine Nike products at 70–90% off on unknown sites are almost always counterfeit. Only shop on nike.com or nike.com.au.
Related scam types
Scams impersonating Nike usually fit one of these patterns. Learn how each works:
Related brands
Other apparel names scammers impersonate — check a message from one:
This guide is general information, not legal or financial advice — always verify with Nike through an official channel.