Is this order text or ad from Ray-Ban a scam?
No. Ray-Ban is a genuine eyewear brand sold through ray-ban.com and its verified retailers. Its name, however, fronts one of the longest-running scam ad formats on Facebook: the fake '90% off clearance', pushed through sponsored posts and hijacked friends' accounts to counterfeit stores built to take your card details. The good news: a few quick checks almost always tell a real Ray-Ban message from a fake.
Genuine Ray-Ban links lead to ray-ban.com — but a link can be made to look real, so don't go by the link alone. Below is exactly what a real Ray-Ban message looks like, the scams currently circulating in its name, the red flags that give a fake away, and a real example to compare against. Got a message in front of you? Check it now for an instant verdict.
What a real Ray-Ban message looks like
Genuine messages from Ray-Ban link to ray-ban.com. Treat a link to any other address as a warning sign.
- Ray-Ban only sells through ray-ban.com and its verified store-locator retailers.
- Genuine Ray-Ban communications never appear as Facebook ads promising 90% clearance sales.
- Official product pages and checkout always stay on ray-ban.com domains.
- Ray-Ban does not send direct messages from hacked personal Facebook accounts promoting sales.
What Ray-Ban will never do
- Run 90% off clearance sales through Facebook ads
- Send direct messages or posts from personal Facebook accounts promoting sales
- Move checkout off ray-ban.com domains
- No legitimate eyewear retailer pressures you with 'today only' or 'last stock' countdowns to buy through an ad link
Common Ray-Ban scams
- Facebook ads advertising 'Ray-Ban clearance sale' at 90% off that redirect to counterfeit websites.
- Posts from compromised personal Facebook accounts sharing fake Ray-Ban discount links.
- Scam sites mimicking Ray-Ban branding to harvest card details or deliver fakes.
Red flags to watch for
- Any Ray-Ban ad or post claiming 90% off clearance prices.
- Links in Facebook ads or messages that do not end in ray-ban.com.
- Sellers not listed on the official ray-ban.com/store-locator page.
- Urgent language like 'today only' or 'last stock' in Ray-Ban sale posts.
Ray-Ban scam examples
These composed examples show how scams impersonating Ray-Ban typically read, with the tells that give each one away. Compare them against anything you've received.
A friend's Facebook account posts: 'Can't believe these are real! Ray-Ban summer clearance, 90% off everything, today only' with a link to rayban-summer-deals[.]example, and tags a dozen people.
What gives it away:
- The post comes from a hacked personal account, not Ray-Ban; the tagging spreads the scam to the victim's friends
- Ray-Ban does not sell through links shared in personal posts, and 90% clearances are not a thing the real brand runs
- The link is a lookalike domain, not ray-ban.com; the 'today only' line is there to stop you checking
A polished storefront titled 'Ray-Ban Australia Official Outlet' shows the full Wayfarer and Aviator range at 90% off, a countdown timer on every product, and a checkout hosted at rb-outlet-au[.]example.
What gives it away:
- Official product pages and checkout always stay on ray-ban.com domains; this checkout does not
- The seller does not appear on the official ray-ban.com store locator, which is how genuine retailers are verified
- Countdown timers on every item are a counterfeit-store signature; real pricing does not need a stopwatch
Not sure about your message?
Paste the suspicious Ray-Ban text or email and get an instant scam verdict, free.
How to verify a message from Ray-Ban
- Do not click the ad, post or message link, and do not enter card details through it
- Type ray-ban.com into your browser yourself and check whether any such sale exists on the official site
- If you want to buy locally, check the seller against the official store locator at ray-ban.com; a retailer not listed there is not authorised
If you have been scammed in Ray-Ban's name
Clicked the link, paid, or shared details? Act now. The first hour matters more than anything else you do later.
- Call your bank straight away, block the card you used, and dispute the charge; card details entered on a counterfeit store are often reused later
- Watch your statements for follow-up charges in the weeks after, and ask the bank to reissue the card if anything appears
- If a friend's account shared the link, tell them their account is compromised so they can change their password and warn others
- If identity documents were involved, contact IDCARE (idcare.org) for free identity support
- Report the scam to Scamwatch and ReportCyber using the links below, and report the ad or post to Facebook
Where to report a scam impersonating Ray-Ban
Received — or fell for — a message impersonating Ray-Ban? Report it. It helps authorities and carriers shut the campaign down for everyone who gets the next one.
- Scamwatch — Report the scam to the ACCC's national scam service.
- ReportCyber — Report cybercrime and financial loss to the police.
- ACMA — Complain about scam texts and spam SMS, email or calls.
- Forward to 7226 (SCAM) — Forward the scam SMS to short code 7226 so carriers can block the source.
- IDCARE — Free identity and cyber support if your details were taken.
Latest Ray-Ban scams in 2026
The fake Ray-Ban clearance is a hardy perennial of social media fraud, and in 2026 it still cycles through Australian feeds in two forms: sponsored ads pointing at short-lived counterfeit outlets, and bursts of posts from hijacked personal accounts that tag friends to spread the link with borrowed trust. The storefront domains change constantly; the script does not. It is always an impossible discount, always a countdown, and always a checkout somewhere other than ray-ban.com. The defence is equally constant: never buy through the post. Type ray-ban.com yourself, and if a friend suddenly starts selling sunglasses, assume their account, not the glasses, is what got taken.
Frequently asked questions
I saw a Facebook ad for a Ray-Ban 90% off sale – is it a scam?
Ray-Ban does not run 90% clearance sales through Facebook ads. Only buy from ray-ban.com or retailers shown on its official store locator.
How do I check if a Ray-Ban link on Facebook is fake?
Type ray-ban.com directly into your browser and check the store locator. Never click links from ads or posts promising massive discounts.
What should I do if I clicked a fake Ray-Ban ad and entered my card details?
Contact your bank immediately, monitor your statements, and report the ad to Facebook. Report the scam at scamwatch.gov.au.
What is Ray-Ban's real website?
The official site is ray-ban.com, and its store locator page lists the verified retailers that are authorised to sell Ray-Ban products. Checkout for the real brand always stays on ray-ban.com domains. Any 'Ray-Ban outlet' on a different domain is a counterfeit store, no matter how polished it looks.
How do I report a Ray-Ban scam ad or fake outlet site?
Report the scam to Scamwatch (scamwatch.gov.au) so the National Anti-Scam Centre can track the campaign, and use Facebook's own reporting tools on the ad or post, especially if it came from a friend's hacked account. If you paid money, call your bank first, then report it to ReportCyber (cyber.gov.au).
Related scam types
Scams impersonating Ray-Ban usually fit one of these patterns. Learn how each works:
Related brands
Other apparel names scammers impersonate — check a message from one:
Sources
- Social media scams (Scamwatch (National Anti-Scam Centre))
- Buying or selling scams (Scamwatch (National Anti-Scam Centre))
- Account or identity takeover scams (Scamwatch (National Anti-Scam Centre))
This guide is general information, not legal or financial advice — always verify with Ray-Ban through an official channel.