Is this order text or ad from Lululemon a scam?
Scammers set up fake Lululemon stores and 'problem with your order' texts to harvest card details. A text, email or ad that looks like it's from Lululemon can be genuine — but it can just as easily be a scam built to look identical. The good news: a few quick checks almost always tell a real Lululemon message from a fake.
Genuine Lululemon links only ever go to lululemon.com.au, lululemon.com. Below is exactly what a real Lululemon message looks like, the scams currently circulating in its name, the red flags that give a fake away, and a real example to compare against. Got a message in front of you? Check it now for an instant verdict.
What a real Lululemon message looks like
Genuine messages from Lululemon only ever link to lululemon.com.au, lululemon.com.
- Genuine Lululemon emails only come from addresses ending in @lululemon.com or @lululemon.com.au
- Lululemon never asks customers to click a link in an SMS or social-media DM to claim a prize, refund or urgent delivery
- Order confirmations and shipping notices from the real brand always reference your actual recent purchase and arrive after you placed an order on lululemon.com.au
- Lululemon does not send push notifications or emails demanding immediate password resets or account verification
Crucially, Lululemon will never push you to a lookalike site to 're-confirm' payment for an order you didn't place.
Common Lululemon scams
- Scammers create Facebook and Instagram ads for fake 'closing down' Lululemon sales that redirect to counterfeit sites mimicking lululemon.com.au
- Fraudsters sell lookalike activewear on domains such as lululemon-sale.com.au or lulumelbourne.com that deliver poor-quality fakes
- Emails pretending to be Lululemon claim a parcel is held and ask the recipient to pay a small 'redelivery fee' on a lookalike site
Red flags to watch for
- Message or ad urges you to 'act now' on a Lululemon clearance that is not listed on lululemon.com.au
- Link uses a domain that is not lululemon.com.au or lululemon.com
- Seller on social media offers brand-new Lululemon items at 70-80 % off with payment via bank transfer or gift card
- Email claims your Lululemon account will be closed unless you verify details on a linked page
Scam text examples
Here's a real example of a scam message impersonating Lululemon, with the tell-tale red flags highlighted. Compare it against anything you've received.
Lululemon closing down sale – final 24 hours! 70 % off Align leggings and more. Secure your order before stock ends: https://lululemon-clearance.net.au/au
What gives it away:
- Message or ad urges you to 'act now' on a Lululemon clearance that is not listed on lululemon.com.au
- Link uses a domain that is not lululemon.com.au or lululemon.com
- Seller on social media offers brand-new Lululemon items at 70-80 % off with payment via bank transfer or gift card
- Email claims your Lululemon account will be closed unless you verify details on a linked page
Not sure about your message?
Paste the suspicious Lululemon text or email and get an instant scam verdict, free.
How to verify a message from Lululemon
- Shop or log in only at lululemon.com.au or lululemon.com
- Use the official Lululemon app downloaded from the Apple App Store or Google Play Store
Where to report a scam impersonating Lululemon
Received — or fell for — a message impersonating Lululemon? Report it. It helps authorities and carriers shut the campaign down for everyone who gets the next one.
- Scamwatch — Report the scam to the ACCC's national scam service.
- ReportCyber — Report cybercrime and financial loss to the police.
- ACMA — Report scam texts and spam SMS or calls.
- Forward to 7226 (SPAM) — Forward the scam SMS to short code 7226 so your carrier can block the source.
- IDCARE — Free identity and cyber support if your details were taken.
Frequently asked questions
I saw a Lululemon closing-down sale on Facebook — is it real?
Lululemon does not run closing-down sales through Facebook ads; any such offer is a scam selling counterfeits. Only shop via lululemon.com.au.
I received an email about a Lululemon parcel that needs a redelivery fee — is this a scam?
Yes. Lululemon does not send emails asking for extra payment to release a parcel. Delete the message and report it at scamwatch.gov.au.
How can I check if a website selling Lululemon gear is legitimate?
Type lululemon.com.au directly into your browser and only purchase from that site or the official app; any other domain is not authorised.
Related scam types
Scams impersonating Lululemon usually fit one of these patterns. Learn how each works:
Related brands
Other apparel names scammers impersonate — check a message from one:
This guide is general information, not legal or financial advice — always verify with Lululemon through an official channel.