Is this order text or ad from Lululemon a scam?
No. Lululemon is a legitimate international activewear retailer whose Australian store lives at lululemon.com.au. What is not legitimate is the steady stream of fake 'closing down' sales on Facebook and Instagram, and parcel-fee emails, that borrow the name to sell counterfeits or harvest card details. The good news: a few quick checks almost always tell a real Lululemon message from a fake.
Genuine Lululemon links lead to lululemon.com.au, lululemon.com — but a link can be made to look real, so don't go by the link alone. Below is exactly what a real Lululemon message looks like, the scams currently circulating in its name, the red flags that give a fake away, and a real example to compare against. Got a message in front of you? Check it now for an instant verdict.
What a real Lululemon message looks like
Genuine messages from Lululemon link to lululemon.com.au, lululemon.com. Treat a link to any other address as a warning sign.
- Genuine Lululemon emails only come from addresses ending in @lululemon.com or @lululemon.com.au
- Lululemon never asks customers to click a link in an SMS or social-media DM to claim a prize, refund or urgent delivery
- Order confirmations and shipping notices from the real brand always reference your actual recent purchase and arrive after you placed an order on lululemon.com.au
- Lululemon does not send push notifications or emails demanding immediate password resets or account verification
What Lululemon will never do
- Ask you to click a link in an SMS or social-media DM to claim a prize, refund or urgent delivery
- Send emails demanding immediate password resets or account verification
- Ask for a 'redelivery fee' or any extra payment to release a parcel
- Run closing-down sales through Facebook ads
- No legitimate retailer asks you to pay for brand-new stock by bank transfer or gift card
Common Lululemon scams
- Scammers create Facebook and Instagram ads for fake 'closing down' Lululemon sales that redirect to counterfeit sites mimicking lululemon.com.au
- Fraudsters sell lookalike activewear on domains such as lululemon-sale[.]example or lulumelbourne[.]example that deliver poor-quality fakes
- Emails pretending to be Lululemon claim a parcel is held and ask the recipient to pay a small 'redelivery fee' on a lookalike site
Red flags to watch for
- Message or ad urges you to 'act now' on a Lululemon clearance that is not listed on lululemon.com.au
- Link uses a domain that is not lululemon.com.au or lululemon.com
- Seller on social media offers brand-new Lululemon items at 70-80 % off with payment via bank transfer or gift card
- Email claims your Lululemon account will be closed unless you verify details on a linked page
Lululemon scam examples
These composed examples show how scams impersonating Lululemon typically read, with the tells that give each one away. Compare them against anything you've received.
Instagram ad: 'Lululemon Australia is closing its doors. Everything must go, Align leggings included. Last chance, shop the farewell sale' pointing to lulu-farewell[.]example.
What gives it away:
- Lululemon does not run closing-down sales through social media ads; the story exists to explain the impossible prices
- The destination is a lookalike domain, not lululemon.com.au
- 'Last chance' framing is there so you buy before you check the real site, where no such sale exists
Subject: Delivery attempt failed. Hi, our courier could not deliver your Lululemon parcel today. Pay the redelivery fee at lulu-parcel-redeliver[.]example to book a new time slot, or the item will be returned.
What gives it away:
- Lululemon does not ask for extra payment to release a parcel; the 'small fee' page is a card-harvesting form
- Genuine shipping notices reference an actual recent purchase you made on lululemon.com.au, not a vague 'your parcel'
- The sender is not an @lululemon.com or @lululemon.com.au address, and the link is not the official site
Not sure about your message?
Paste the suspicious Lululemon text or email and get an instant scam verdict, free.
How to verify a message from Lululemon
Lululemon's real website is lululemon.com.au and the official app is the Lululemon app. Reach Lululemon through those channels, never through the details inside a message you're unsure about.
- Do not tap the link in the ad, email or DM, and do not enter any payment details through it
- Type lululemon.com.au into your browser yourself, or open the official Lululemon app, and check whether the sale or order actually exists there
- If a message mentions a parcel or account problem, log in to your account on lululemon.com.au and check your order history; a genuine issue will show there
If you have been scammed in Lululemon's name
Clicked the link, paid, or shared details? Act now. The first hour matters more than anything else you do later.
- Call your bank immediately, block the card you used, and ask to dispute the payment
- If you entered your Lululemon password on a fake page, change it on lululemon.com.au straight away, and everywhere else you reuse it
- If you handed over identity documents, contact IDCARE (idcare.org) for free identity support
- Report the scam to Scamwatch and ReportCyber using the links below, report the ad to Facebook or Instagram, and forward any scam SMS to 7226
Where to report a scam impersonating Lululemon
Received — or fell for — a message impersonating Lululemon? Report it. It helps authorities and carriers shut the campaign down for everyone who gets the next one.
- Scamwatch — Report the scam to the ACCC's national scam service.
- ReportCyber — Report cybercrime and financial loss to the police.
- ACMA — Complain about scam texts and spam SMS, email or calls.
- Forward to 7226 (SCAM) — Forward the scam SMS to short code 7226 so carriers can block the source.
- IDCARE — Free identity and cyber support if your details were taken.
Latest Lululemon scams in 2026
The fake Lululemon 'closing down' sale is one of the most persistent counterfeit-clothing plays on Australian social feeds, and it keeps running in 2026. The ads rotate their storefront domains faster than platforms remove them, while a second wave of parcel-fee emails targets people who recently shopped online anywhere. What never changes: the offer only exists behind the ad's own link, the discount is implausible, and the checkout sits on a domain that is not lululemon.com.au. The defeating habit is to go around the message. Open the Lululemon app or type lululemon.com.au yourself; if the sale is not there, it was never real.
Frequently asked questions
I saw a Lululemon closing-down sale on Facebook — is it real?
Lululemon does not run closing-down sales through Facebook ads; any such offer is a scam selling counterfeits. Only shop via lululemon.com.au.
I received an email about a Lululemon parcel that needs a redelivery fee — is this a scam?
Yes. Lululemon does not send emails asking for extra payment to release a parcel. Delete the message and report it at scamwatch.gov.au.
How can I check if a website selling Lululemon gear is legitimate?
Type lululemon.com.au directly into your browser and only purchase from that site or the official app; any other domain is not authorised.
What is Lululemon's real website in Australia?
The official Australian store is lululemon.com.au; the global site is lululemon.com. Together with the official Lululemon app from the Apple App Store or Google Play Store, those are the only places to log in or pay. Any 'Lululemon' checkout on another domain is a counterfeit store.
How do I report a fake Lululemon ad or website?
Report the scam to Scamwatch (scamwatch.gov.au) so the National Anti-Scam Centre can track it, and report the ad through Facebook or Instagram's reporting tools so it is taken down. Forward any scam text to 7226 (spells SCAM). If you lost money, report to ReportCyber (cyber.gov.au) and contact your bank first.
Related scam types
Scams impersonating Lululemon usually fit one of these patterns. Learn how each works:
Related brands
Other apparel names scammers impersonate — check a message from one:
Sources
- Social media scams (Scamwatch (National Anti-Scam Centre))
- Email scams (Scamwatch (National Anti-Scam Centre))
- Buying or selling scams (Scamwatch (National Anti-Scam Centre))
This guide is general information, not legal or financial advice — always verify with Lululemon through an official channel.