Is this order text or ad from Adidas a scam?
No. Adidas is a legitimate global sportswear company with an official Australian store at adidas.com.au. The scam risk sits with the copycats: fake outlet sites, social media ads and order-problem messages push counterfeit Yeezy and Samba stock at prices the real brand never offers. The good news: a few quick checks almost always tell a real Adidas message from a fake.
Genuine Adidas links lead to adidas.com, adidas.com.au — but a link can be made to look real, so don't go by the link alone. Below is exactly what a real Adidas message looks like, the scams currently circulating in its name, the red flags that give a fake away, and a real example to compare against. Got a message in front of you? Check it now for an instant verdict.
What a real Adidas message looks like
Genuine messages from Adidas link to adidas.com, adidas.com.au. Treat a link to any other address as a warning sign.
- Emails only come from adidas.com or adidas.com.au addresses
- Official adidas.com.au site shows clear AU pricing in AUD with Australian shipping and returns policy
- Product pages on adidas.com.au list verified stock levels and standard Australian sizing
- Genuine Adidas marketing never promises Yeezy or Samba stock at massive discounts outside the official site
What Adidas will never do
- Sell limited Yeezy or Samba drops through any domain other than adidas.com or adidas.com.au (Adidas sells limited drops only through its verified sites)
- Promise Yeezy or Samba stock at massive discounts outside the official site
- Take your card details on a checkout page that does not end in adidas.com or adidas.com.au
- No legitimate retailer demands payment by bank transfer or gift card to secure a discounted order
Common Adidas scams
- Fake websites selling counterfeit Yeezy or Samba shoes using domains that look similar to adidas.com.au
- Scam ads on social media directing buyers to lookalike sites claiming heavily discounted new Adidas releases
- Emails urging immediate purchase of limited Samba or Yeezy drops that route through fake checkout pages
Red flags to watch for
- A website offers brand-new Yeezy or Samba models at prices far below adidas.com.au
- The domain is not adidas.com or adidas.com.au yet uses Adidas branding and product photos
- Checkout asks for card details on a site that does not end in adidas.com.au
- Seller promises next-day Australian delivery for a model Adidas has not yet released locally
Adidas scam examples
These composed examples show how scams impersonating Adidas typically read, with the tells that give each one away. Compare them against anything you've received.
Sponsored post: 'ADIDAS AU WAREHOUSE CLEARANCE. Samba and Yeezy lines must go this weekend. Tap to shop before stock runs out' linking to adidas-outlet-au[.]example.
What gives it away:
- The link goes to a lookalike domain, not adidas.com.au; Adidas does not clear limited lines through social ads
- Genuine Adidas marketing never promises Yeezy or Samba stock at massive discounts outside the official site
- The stock-runs-out countdown exists to make you buy before you check the real store
Subject: Final access: limited Samba restock. Your reserved pair will be released to the waitlist tonight. Complete checkout now at adidas-drops[.]example to keep your size.
What gives it away:
- Real Adidas emails come from adidas.com or adidas.com.au addresses and link only to those sites
- A 'reserved pair' you never ordered is bait; the deadline is manufactured to stop you thinking
- The checkout sits on a fake domain built to harvest card details
Adidas: There is a problem with order #AU78432. Update your payment details within 24 hours at adidas-secure-checkout[.]example/au or the order will be cancelled.
What gives it away:
- It names an order you may never have placed and hopes you panic rather than check
- The payment-update link is not adidas.com.au; verify any real order by logging in at adidas.com.au yourself
- Cancellation deadlines in a text are a pressure tactic, not how a retailer handles a payment issue
Not sure about your message?
Paste the suspicious Adidas text or email and get an instant scam verdict, free.
How to verify a message from Adidas
- Do not tap the link, reply, or buy through the ad or message itself
- Type adidas.com.au into your browser yourself and check whether the sale, drop or order actually exists there
- If the message claims an order problem, log in to your Adidas account on adidas.com.au and check your order history; a real issue will show there
If you have been scammed in Adidas's name
Clicked the link, paid, or shared details? Act now. The first hour matters more than anything else you do later.
- Call your bank immediately, block the card you used on the fake site, and ask to dispute the charge
- If you created an account or password on the fake store, change that password anywhere you reuse it, including your real Adidas account
- If you shared identity documents, contact IDCARE (idcare.org) for free identity support
- Report the scam to Scamwatch and ReportCyber using the links below, report the ad to the platform it ran on, and forward any scam SMS to 7226
Where to report a scam impersonating Adidas
Received — or fell for — a message impersonating Adidas? Report it. It helps authorities and carriers shut the campaign down for everyone who gets the next one.
- Scamwatch — Report the scam to the ACCC's national scam service.
- ReportCyber — Report cybercrime and financial loss to the police.
- ACMA — Complain about scam texts and spam SMS, email or calls.
- Forward to 7226 (SCAM) — Forward the scam SMS to short code 7226 so carriers can block the source.
- IDCARE — Free identity and cyber support if your details were taken.
Latest Adidas scams in 2026
Counterfeit Adidas stores remain a staple of Australian social feeds in 2026. Campaigns rotate with the hype cycle: whichever Samba or Yeezy release is hardest to buy legitimately is exactly what the fake outlets claim to have in every size, at a fraction of the real price. Order-problem texts and 'reserved pair' emails fill the gaps between ad waves. What stays constant is the destination: a checkout page on a domain that is not adidas.com.au, built to take your card details or ship a fake. The habit that defeats all of it is simple: never buy through the ad or message. Type adidas.com.au yourself and see if the offer exists there.
Frequently asked questions
I got an email about cheap Yeezy shoes from Adidas — is it a scam?
Only adidas.com and adidas.com.au are official. Any other domain selling Adidas Yeezy or Samba at deep discounts is not legitimate.
How do I know if an Adidas website is real?
Check the address bar ends exactly with adidas.com or adidas.com.au. Report suspicious sites to scamwatch.gov.au.
Can Adidas send me links to buy limited Samba drops outside adidas.com.au?
No. Adidas sells limited drops only through its verified sites. Any link on another domain is a fake.
What is Adidas's real website in Australia?
The official Australian store is adidas.com.au, and the global site is adidas.com. Those are the only domains where you should log in or enter payment details. If an offer, drop or order notice cannot be found by typing adidas.com.au yourself, treat the message that carried it as a scam.
How do I report a fake Adidas store or ad?
Report it to Scamwatch (scamwatch.gov.au) so the National Anti-Scam Centre can track the campaign, and report the ad through the social platform's own reporting tools so it gets pulled down. Forward any scam text to 7226 (spells SCAM). If you paid money to a fake store, also report to ReportCyber (cyber.gov.au) and call your bank first.
Related scam types
Scams impersonating Adidas usually fit one of these patterns. Learn how each works:
Related brands
Other apparel names scammers impersonate — check a message from one:
Sources
- Buying or selling scams (Scamwatch (National Anti-Scam Centre))
- Social media scams (Scamwatch (National Anti-Scam Centre))
- Report a scam (Scamwatch (National Anti-Scam Centre))
This guide is general information, not legal or financial advice — always verify with Adidas through an official channel.