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Woolworths shopping scam message examples

These are illustrative examples, modelled on common scam patterns, of messages impersonating Woolworths — fully defanged and shown here so you can recognise the pattern. They are illustrations, not genuine Woolworths messages. Got a message you're unsure about right now? Check it in the free scanner.

Example scam messages

Example scam text messageExample only. Not a real message.

Everyday Rewards: 3,120 points on your card lapse at 11:59pm tonight. Redeem them before they reset: rewards-balance-save[.]example

What gives it away:

  • Your points balance can be checked in the Woolworths app or after you log in yourself, so an SMS link isn't needed; Woolworths says SMS scams often encourage you to tap a link to verify details or claim a prize
  • The link goes to a lookalike address; Woolworths says the differences in a fake address can be very subtle, so check in the app rather than judging by the link
  • A tonight-only deadline on your 'balance' is designed to make you log in through the fake page before checking the app
Example scam emailExample only. Not a real message.

Subject: Woolies is saying thanks! Dear Shopper, you have been picked from this week's checkout customers to receive a $250 Woolworths eGift Card. Enter your Everyday Rewards number and card details to verify eligibility at woolies-thankyou[.]example.

What gives it away:

  • It asks for your payment card details to 'verify' a free gift; no legitimate supermarket needs your card number to give you a gift card
  • The greeting is a generic 'Dear Shopper'; a familiar-looking sender address doesn't prove an email is real, because addresses can be faked
  • A prize you didn't enter, claimed through a link in an unsolicited email, is the giveaway pattern; check the Woolworths app instead

How to check a message you've received

Never tap a link in an unexpected message. Instead, paste the text into the free message checker for an instant verdict, or check a suspicious link with the link & website checker. To verify directly, contact Woolworths through its official app or the number on its real website — never the details in the message itself.

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Frequently asked questions

Is this Woolworths message real or a scam?

The messages on this page are defanged examples of Woolworths impersonation scams — illustrations modelled on common scam patterns, not genuine Woolworths messages. To judge a specific message you've received, paste it into the free Scam Scanner checker for an instant verdict, or verify it directly through Woolworths's official app or website.

How can I tell a fake Woolworths message from a genuine one?

Everyday Rewards balances, expiry dates and orders can be checked in the Woolworths app or after you log in at woolworths.com.au yourself, so check there instead of trusting the sender name, number or link. The examples below break down the tells that give a fake away — unexpected links, urgency, and requests for payment or details. If anything asks you to click a link or hand over information, treat it as suspicious until you've verified it independently.

What should I do if I already clicked a link or paid?

Act quickly: contact your bank, then follow the step-by-step recovery guide at /what-to-do. It walks you through who to contact — your bank, IDCARE and the right reporting channel — in the order that matters most.

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