Is this security alert from Dyson a scam?
Tech companies like Dyson are impersonated with fake security-alert, account-locked and subscription-renewal scams. A text, email or pop-up alert that looks like it's from Dyson can be genuine — but it can just as easily be a scam built to look identical. The good news: a few quick checks almost always tell a real Dyson message from a fake.
Genuine Dyson links only ever go to dyson.com.au, dyson.com. Below is exactly what a real Dyson message looks like, the scams currently circulating in its name, the red flags that give a fake away, and a real example to compare against. Got a message in front of you? Check it now for an instant verdict.
What a real Dyson message looks like
Genuine messages from Dyson only ever link to dyson.com.au, dyson.com.
- Genuine Dyson messages or ads only direct you to dyson.com.au or dyson.com
- Dyson never asks you to click a link in a Facebook ad or SMS to complete a purchase
- Official Dyson sales and promotions appear only on dyson.com.au or inside the Dyson app
- Dyson does not send cold SMS messages about product offers or account issues
Crucially, Dyson will never ask for your password or a verification code, or demand remote access to 'fix' or 'secure' your account.
Common Dyson scams
- Facebook and Instagram ads promoting 'Dyson clearance' or '70% off Airwrap' that link to fake shops
- Marketplace listings for V15 vacuums or Supersonic hair dryers at impossibly low prices that never arrive
- Fake checkout pages on domains such as dyson-outlet.com or dyson-clearance.net that capture card details
Red flags to watch for
- Any link in a social ad that does not end in dyson.com.au or dyson.com
- Prices that are 70% or more below RRP outside Dyson’s official seasonal sales
- Urgent language like 'last 12 units' or 'sale ends tonight' in ads for Airwrap or vacuum bundles
- Seller using names like 'Dyson AU Outlet' or 'Dyson Warehouse' on third-party marketplaces
Scam text examples
Here's a real example of a scam message impersonating Dyson, with the tell-tale red flags highlighted. Compare it against anything you've received.
🚨 Dyson Clearance Sale – Airwrap Complete now $189. Only 8 left! Tap here: dyson-clearance.net/au
What gives it away:
- Any link in a social ad that does not end in dyson.com.au or dyson.com
- Prices that are 70% or more below RRP outside Dyson’s official seasonal sales
- Urgent language like 'last 12 units' or 'sale ends tonight' in ads for Airwrap or vacuum bundles
- Seller using names like 'Dyson AU Outlet' or 'Dyson Warehouse' on third-party marketplaces
Not sure about your message?
Paste the suspicious Dyson text or email and get an instant scam verdict, free.
How to verify a message from Dyson
- Shop only at dyson.com.au
- Manage orders or contact support through your account at dyson.com.au
Where to report a scam impersonating Dyson
Received — or fell for — a message impersonating Dyson? Report it. It helps authorities and carriers shut the campaign down for everyone who gets the next one.
- Scamwatch — Report the scam to the ACCC's national scam service.
- ReportCyber — Report cybercrime and financial loss to the police.
- ACMA — Report scam texts and spam SMS or calls.
- Forward to 7226 (SPAM) — Forward the scam SMS to short code 7226 so your carrier can block the source.
- IDCARE — Free identity and cyber support if your details were taken.
Frequently asked questions
I saw a Facebook ad for a cheap Dyson Airwrap — is it a scam?
Yes if the ad links anywhere except dyson.com.au. Dyson only sells direct on its official Australian site.
How do I know if a Dyson email or link is real?
Check the web address; genuine messages only use dyson.com.au or dyson.com and never ask you to click through social ads.
I bought a 'discounted' Dyson on Marketplace and it hasn’t arrived — what now?
Report the listing on the marketplace, then visit scamwatch.gov.au to lodge a report and check if others have been affected.
Related scam types
Scams impersonating Dyson usually fit one of these patterns. Learn how each works:
Related brands
Other tech names scammers impersonate — check a message from one:
This guide is general information, not legal or financial advice — always verify with Dyson through an official channel.